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| Introduction
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Course: American Media Today |
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This website is aimed at presenting media within the framework of Marxist Social Theory.
Neo-Marxist approaches flourished from the late '60s until early '80s, however their influence still remained.
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Based on Introduction;
Marxist Media Theory by Daniel Chandler
Read more about Daniel Chandler
1. Neo-Marxist approaches
In Britain and Europe, neo-Marxist approaches flourished from the late '60s until the early '80s.
Nowadays they are less dominant but still widespread. There is not only one 'pure' Marxism but several
Marxist schools with more or less different theories.
2. The emergence of Neo-Marxism as a reaction to funcionalism
Read more about functionalism
Source: Wikipedia
The theory is associated with Émile Durkheim and more recently with Talcott Parsons.
It was developed by other sociologists (e.g. Herbert Spencer and Robert Merton)
and was a popular idea until the 1970s when it came under criticism from new ideas.
Functionalism is about the structure and workings of society.
Functionalists see society as made up of inter-dependent sections
which work together to fulfill the functions necessary for the survival of society as a whole.
People are socialized into roles and behaviours which fulfill the needs of society.
Functionalists believe that behaviour in society is structural.
They believe that rules and regulations help organize relationships between members of society.
Values provide general guidelines for behaviour in terms of roles and norms.
These institutions of society such as the family, the economy, the educational and political
systems , are major aspects of the social structure. Institutions are made up of interconnected
roles or inter-related norms. For example,
inter-connected roles in the institution of the family are of wife, mother, husband,
father, son and daughter.
Functionalists believe that one can compare society to a living organism,
in that both a society and an organism are made up of interdependent working parts (organs) and systems
that must function together in order for the greater body to function.
Functionalist sociologists say that the different parts of society e.g.
the family, education, religion, law and order, media etc. have to be seen in terms of
the contribution that they make to the functioning of the whole of society.
This ‘organic analogy’ sees the different parts of society working together to
form a social system in the same way that the different parts of an organism form a cohesive functioning entity.
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Functionalists say, that in society everything is interconnected, and
social institutions have a cohesive function. However, they did not account for social conflict,
whereas Marxism did.
3. Marxism vs. liberal pluralism.
Pluralists say that there are no all-time predominant groups in society but it consists of
several competing groups. Media enjoys a relative autonomy from state and politics and run by professionals.
As opposed to Marxism where the masses represent passive audience, in pluralist society the audiences
are able to influence the media according to their needs; either to challenge it or to reject it.
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Karl Heinrich Marx (1818-1883)
was a 19th century philosopher and political economist...
Read more about Karl Marx
Biography
Source: Wikipedia
Karl Heinrich Marx was born the third of
seven children of a Jewish family in Trier,
in the Kingdom of Prussia's Province of the Lower Rhine.
His father Heinrich (1777–1838), who had descended from a long line of rabbis,
converted to Christianity.
Marx was educated at home until the age of thirteen.
After graduating from the Trier Gymnasium,
Marx enrolled in the University of Bonn in 1835 at
the age of seventeen to study law, where he joined the
Trier Tavern Club drinking society and at one point served
as its president; his grades suffered as a result.
He was interested in studying philosophy and literature,
but his father would not allow it because he did not
believe that his son would be able to comfortably support
himself in the future as a scholar.
The following year, his father forced him to transfer
to the far more serious and academically oriented
Friedrich-Wilhelms-Universität in Berlin.
During this period, Marx [...] absorbed the atheistic philosophy of the
Young Hegelians who were prominent in Berlin at the time.
Marx earned a doctorate in 1841 with a thesis titled
The Difference Between the Democritean and Epicurean
Philosophy of Nature,
but he had to submit his dissertation to the University of Jena
as he was warned that his reputation
among the faculty as a Young Hegelian radical would lead to a poor reception in Berlin.
Towards the end of October 1843, Marx arrived in Paris, France.
There, on August 28, 1844, at the Café de la Régence on the Place du Palais
he began the most important friendship of his life, and
one of the most important in history – he met Friedrich Engels.
Engels had come to Paris specifically to see Marx,
whom he had met only briefly at the office of the Rheinische Zeitung in 1842.
He came to show Marx what would turn out to be perhaps Engels' greatest work,
The Condition of the Working Class in England in 1844.
In Paris Marx wrote for the most radical of all German newspapers in Paris,
indeed in Europe, the Vorwärts, established and run by the secret society
called League of the Just. In January 1845, after the Vorwärts expressed
its hearty approval regarding the assassination
attempt on the life of Frederick William IV, King of Prussia,
Marx, among many others, were ordered to leave Paris.
He and Engels moved on to Brussels, Belgium.
Here, Marx devoted himself to an intensive study of history and
elaborated on his idea of historical materialism, particularly
in a manuscript (published posthumously as The German Ideology),
the basic thesis of which was that "the nature of individuals
depends on the material conditions determining their production."
Marx traced the history of the various modes of production and
predicted the collapse of the present
one—industrial capitalism—and its replacement by communism.
Next, Marx wrote The Poverty of Philosophy (1847), a response to Pierre-Joseph Proudhon's
The Philosophy of Poverty and a critique of French socialist thought.
These works laid the foundation for Marx and Engels' most famous work,
The Communist Manifesto,
first published on February 21, 1848,
as the manifesto of the Communist League, a small group of European
communists who had come to be influenced by Marx and Engels.
Marx moved to London in May 1849, where he was to remain for the rest of his life. He briefly worked as correspondent
for the New York Herald Tribune in 1851.
[...]
In 1867, well behind schedule, the first volume of Capital was published,
a work which analyzed the capitalist process of production.
Here, Marx elaborated his labor theory of value and his conception of
surplus value and exploitation which he argued would
ultimately lead to a falling rate of profit and the
collapse of industrial capitalism. Volumes II and III remained mere manuscripts upon which Marx continued
to work for the rest of his life and were published posthumously by Engels.
Following the death of his wife Jenny in December 1881, Marx developed a
catarrh that kept him in ill health for the last fifteen months of his life.
It eventually brought on the
bronchitis and pleurisy that killed him in London on March 14, 1883
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Marx's views were developed by the theorists of the 'Frankfurt School'
Read more about the Frankfurt School
Starting point (in line with Marx):
The dominant class in society not only owns the means of material production, but also controls the production
of society's dominant ideas and values. (-> Dominant ideology)
BUT
Frankfurt School theorists recognised:
- Culture industries provide ideological legitimation of existing capitalist societies.
- The importance of cultural industries in the process of socialisation
A very characteristic work: Dialectic of Enlightment by Adorno and Horkheimer
They claim that with the Enlightment started a process in human history which leads directly to the
'totally administered society' (e.g. Third Reich, USA)
This totally administered society means the end of the individual. While once the authentic culture
cultivated the individual, now the mass media produces mass society.
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Site structure:
1. In order to understand the role of mass media, one has to be familiar with some key concepts of the
Marxist Social Theory
2. According to Marxists, the mass media plays a special role in society: it reproduces the society itself and
controlled by the ruling elite to maintain their power.
3. Critics (British Cultural Studies & Postmodern theories): Society neither to be divided into 'high' and 'low'
culture, nor to monolithic mass culture vs. authentic arts. Ideology has a different nature from what Marxists propose.
4. Bibliography
5. Handout and Power Point presentation available here
5. Contact me!
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